Sports Production & Live Events
I plan and deliver live sports events at scale, from the FIFA World Cup and the Olympic Games to rugby, tennis, Formula 1 and the NBA, coordinating studio and outside-broadcast teams across several countries.
I lead sports production and content for ESPN and Disney across Latin America.
For more than 33 years I've built and led sports production at ESPN, from its first operations outside the United States in 1993 to my current role as VP Production & Executive Producer for The Walt Disney Company and ESPN Latin America. My work sits at the intersection of live production, programming, content strategy and corporate leadership.
I started out as a sports journalist, writing for Clarín and La Nación and as the Argentina correspondent of Midi Olympique. Today I lead cross-functional teams across Brazil, Mexico, Argentina, Colombia, Chile, Peru and the US, and I work closely with sports rights holders, governing bodies and partners.
A few things I'm known for:
Career
VP Production & Executive Producer
Sports Production, Disney & ESPN Latin America
Oct 2018 – Present
ESPN · Buenos Aires
Leads sports production for ESPN and The Walt Disney Company across Latin America with a team of more than 500 people. Directs multiplatform launches, channel management, and international studio and outside-broadcast projects, from the FIFA World Cup and UEFA Champions League to the Olympic Games, Rugby World Cup, Formula 1, tennis, boxing, UFC, cycling, NBA, NFL and golf.
VP Production, Programming & News
Head of Digital Content, Radio & Tech Ops
May 2006 – Sep 2018
ESPN · Buenos Aires
Designed and scheduled all ESPN networks in South America and defined the strategy to deliver sports content across pay TV, streaming, web, social media, magazines and radio. Recruited and trained most of the talent, producers and technical operators, and launched HD, 3D, 4K and Dolby 5.1 audio.
News Director
News, ESPN Latin America
Sep 2000 – Apr 2006
ESPN · Buenos Aires
Led the first export of SportsCenter outside the United States, starting with the Latin American version. Seven versions were gradually tailored for Argentina, Chile, Peru, Colombia, Brazil, Central America and Mexico.
Head of Production
Live Production, ESPN Latin America
Apr 1993 – Aug 2000
ESPN · Buenos Aires
Led ESPN's first operations outside the United States, producing live broadcasts of summer soccer tournaments in Argentina, South American Formula 3, PGA golf and South American boxing, plus international events such as the Rugby World Cup, Volleyball World League, COPABA basketball and the Davis Cup.
Sports Journalist
May 1993 – Dec 2000
Clarín · Buenos Aires
Sports writer covering the main sports competitions.
Argentina Correspondent
Feb 1987 – Dec 1998
Midi Olympique · Buenos Aires
Argentina correspondent for the French weekly rugby magazine Midi Olympique.
Journalism Professor
Mar 1988 – Dec 1994
Tea & Deportea · Buenos Aires
Professor of various sports at Argentina's most prestigious school of journalism.
Sports Writer
Mar 1987 – Apr 1993
La Nación · Buenos Aires
Sports writer specialized in multisport coverage, with a focus on rugby.
Academic Background
Certificate, Sports Marketing
Northwestern University
Certificate, New Media Mindset
Universidad de San Andrés
Knight of the Order of the Star of Italy
Dec 2023
Italian Republic
Judge, International Emmy Awards (semifinals)
Sep 2023
National Academy of Television Arts & Sciences, Mid-America
Judging Council Member
Jan 2021
The Global Entertainment Marketing Academy of Arts & Sciences
Author, SER PUMA
Aug 2003
Editorial Planeta
A book on the history of the Argentine national rugby team, known as Los Pumas.
Coordinator, Sports Module
Jun 2022 – Present
CIAAE · Diplomatura Italo-Argentina
Member
Nov 1990 – Present
Rugby Union Writers Club
Skills & Focus Areas
I plan and deliver live sports events at scale, from the FIFA World Cup and the Olympic Games to rugby, tennis, Formula 1 and the NBA, coordinating studio and outside-broadcast teams across several countries.
I design channel schedules and content strategy across TV, streaming, web, social media and radio, and have launched new networks and platforms.
I lead a team of more than 500 people across Latin America and invest in training and development to build a high-performance working environment.
I build and maintain senior relationships with sports rights holders, governing bodies and partners, and keep every project on schedule, on budget and within scope.
I started as a sports writer and correspondent, later led ESPN's news operation, and brought SportsCenter outside the United States for the first time.
I have introduced HD, 3D, 4K and Dolby 5.1 audio, and overseen technical operations alongside digital content and radio.
Case studies & frameworks
Get in touch
Interested in sports media, live production or content strategy? I'd love to hear from you.